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Reach

In advertising, reach is the amount of people who have... The post Reach first appeared on BidMind.

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Conversion Rate

Conversion rate (CVR) is the percentage of viewers who have... The post Conversion Rate first appeared on BidMind.

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Beacon

Beacon is an advertising method of targeting clients based on... The post Beacon first appeared on BidMind.

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Dynamic Pricing

In marketing, dynamic pricing is an approach to setting the... The post Dynamic Pricing first appeared on BidMind.

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DMP

In AdTech, data management platforms (DMPs) collect, analyze and categorize... The post DMP first appeared on BidMind.

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Piggybacking

In marketing, the term piggybacking refers to two companies that... The post Piggybacking first appeared on BidMind.

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Display advertising

Display advertising is a type of advertising that marketers use... The post Display advertising first appeared on BidMind.

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Landing page

Landing Page is a standalone web page used for marketing... The post Landing page first appeared on BidMind.

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AdTech

Advertising Technology (AdTech) is an umbrella term describing the technology... The post AdTech first appeared on BidMind.

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Personally identifiable information

Personally identifiable information (PII) is information that can be used... The post Personally identifiable information first appeared on BidMind.

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